Demand for anime has been rising for some time as the genre finds itself in increasing favor by people around the world. This has resulted in more anime being produced to appease and attract more fans. With wild success comes some nice problems, although these must still be handled well.

The Japanese anime production companies have been struggling to meet international demand for their products. This is because of the overriding need to translate the series into the English language or another popular language, so that non-Japanese fans can comprehend their content.

This job of translation is not the forte of Japanese though. They also still prefer to cater to their local fanbase first and foremost, thus resulting in a distinct lack of ability to meet the demand. In order to deal with this issue, most of them have turned to production companies in the United States or Britain to provide translation in various forms.

These forms include that of subtitles, voice dubbing or a mixture of both. Subtitled series only provide subtitles together with the original Japanese audio. Voice dubbed anime usually features a new set of voice actors over the animation, usually in English. The third form offers the choice to view the animation in either way.